Rolls-Royce Motor Cars will unveil its new Phantom Drophead Coupé at the Detroit Motor Show on Sunday 7 January. Production of the new car will start at Goodwood in the summer of 2007.

Its exterior lines echo the timeless styling of the great Rolls-Royce cars: a long bonnet, large-diameter wheels, short front and long rear overhangs and the quintessential dynamic line descending along its flanks. Inside, the design emphasises the airy openness of top-down motoring, embracing the elements and creating a stunning, social environment.

Rolls-Royce Motor Cars Chief Designer, Ian Cameron, said, "This car gave us the chance to think about the very nature of convertible motoring and in particular what it means to Rolls-Royce. Above all we were determined to make this car a joy to live with and engineered it to give years of effortless service to its owner."

A number of features first seen on 100EX, the experimental convertible shown by Rolls-Royce in 2004, have been engineered into the new Phantom Drophead Coupé. Two of the most visually striking of these are the brushed steel bonnet and A-pillar and the teak decking for the rear hood cover. The brushed steel is machine finished to give a uniform grain before undergoing extensive hand polishing to achieve a perfect sheen. At the rear, the teak decking is treated with a carefully blended mix of oils to preserve a natural finish and a long lasting lustre that is as beautiful as it is hardy.

Front opening coach doors have been homologated for the new car and add considerably to the ease of access to the rear seat, as well as to the overall aesthetics. Unique to Rolls-Royce, the doors dramatically transform the Phantom Drophead Coupé's looks, giving a side profile reminiscent of classic sports cars of the '60s. Crucially, they also aid the overall stiffness of the body as the rear hinged doors allow for an uninterrupted A-pillar. Rolls-Royce Phantom Drophead Coupé.

In 2004, Rolls-Royce unveiled 100EX, a striking experimental drophead built to celebrate 100 years of arguably the most famous automotive brand in the world. Built without compromise, it encapsulated a century of elegance and engineering, and, in an instant, defined the future direction of the brand.

In its two world tours, 100EX garnered positive comments from customers and the media alike. Such was the strength of the reaction that, in the autumn of 2005, Rolls-Royce announced that a production version would be available by 2007. In the interim years, the team at Goodwood have worked tirelessly to turn the experimental car into a reality.

Launched at the Detroit Motor Show 2006, the Phantom Drophead Coupé is the second new model from Rolls-Royce since BMW Group became custodian of the marque in 1998. The two-door, four-seat convertible is a less formal interpretation of classic Rolls-Royce design. Using the lightweight rigidity of an all-aluminium spaceframe, it marries modern technology to a sleek, streamlined convertible body.

Its exterior lines echo the timeless styling of the great Rolls-Royce cars: a long bonnet, large-diameter wheels, short front and long rear overhangs and the quintessential dynamic line descending along its flanks. Inside, the design emphasises the airy openness of top-down motoring, embracing the elements and creating a stunning, social environment.

The Phantom Drophead Coupé has been carefully crafted to be aesthetically pleasing, yet practical too. Wood, leather, chrome and brushed steel have been used where most appropriate. Form and function have equal billing. The simplicity of the design belies a car built to provide years of effortless service.

The Phantom Drophead Coupé offers owners an unparalleled convertible experience, combining compelling driveability with exceptional engineering, technology and design – hand-crafted from the finest materials to an exceptional level of quality.